While shopping down the frozen food aisle yesterday, I spotting something I had never seen before — Batch ice cream. What caught my eye was the label design. (I’ve mentioned before that I love packaging.) The pint-sized cartons of ice cream stand out in the freezer with their black labels which look like handwriting on a chalkboard — a vintage, homemade and handmade feel. I thought to myself, these clever folks are right on trend!
Batch ice cream is certified organic. *Batch ice cream is made with the freshest ingredients that are local, fair trade and organic (where they can). Batch doesn’t believe in flavors coming from a bottle. The label says, “Made in Small Batches by: Susie & Veronica.” The drawing of the state of Massachusetts shows exactly where the ice cream is made — in Jamaica Plain — and as the label points out (with arrows) on a “very old scroll,” each container is made from scratch. √Organic. √Freshly Made. √Buy Local. SOLD. I bought Salted Caramel, and it was delicious!
I found these upcycled gold miners’ billy cans on Etsy, sold by Unity Blue, which have the same feel as Batch’s packaging.
*Correction on 2/29/2012
images: 1) photos by Ei3’s; 2) Etsy.com