Did You Know? The 111.


I finally read my February 2011 issue of Dwell and as usual (I blame it on living in my “triplet-bubble”, as I often call my dazed and confused life), am probably the last to know about Emeco’s 111 Navy Chair® (it was unveiled at the Milan Furniture Show in April 2010).  The chair mimics the classic, original 1006 Emeco Navy Chair® (designed in 1944 for the U.S. Navy) however is NOT made of aluminum, but rather from 111 recycled plastic bottles!  The 111 Navy Chair® is the result of a joint venture agreement between The Coca-Cola Company and Emeco in 2006, but took 4 years to develop.  The 111 recycled plastic bottles (or rPET plastic – recycled polyethylene terephthalate plastic) that comprise the chair are sourced from the world’s largest plastic bottle-to-bottle recycling plant, located in Spartanburg, South Carolina;  the plant created through a partnership between The Coca-Cola Company and United Resource Recovery Corporation.  About 60% rPET plastic is used with a special combination of materials including pigment (for color) and glass fiber (for strength) to create this one-of-a kind chair.   

Dwell’s article, written by Michael Taylor, outlines the process of creating the 111 Navy Chair® from the plastic bottles’ “Grind and Sort” step, beginning at the New United Resource Recovery Corporation (NURRC) recycling plant, to its’ “Final Finishes” at a molding facility in North Carolina.  I highly recommend the read!  

Emeco 111 Navy Chair® - color options


The 111 Navy Chair® retails for $230 – considerably less than its predecessor (No. 1006) at $440 – and is available in the colors persimmon, grass green, charcoal, flint gray, snow and Coca-Cola® red.  It is sold exclusively in the U.S. at Design Within Reach.  


Underneath the seat of the chair, the imprint states, “When you recycle a plastic bottle, you’re doing something good.  When you recycle 111 of them, you’re doing something great.  Help your bottle become something extraordinary again.” 

The production of this chair is expected to keep 3 million plastic Coke bottles out of landfills each year.




Emeco and Coca-Cola® – you ROCK!  



all images via Emeco

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